EMBA - Branding and Advertising

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EMBA - Branding and Advertising

Duration: 1 Year


Why Branding and Advertising?

Over the past few years, consumer interaction with brands has revolutionized with the rise of different media. This means that now, it has become even more important for brands to engage with their potential consumers. VOU-SSM’s branding & advertising specialization provides insights and knowledge which is necessary to understand core audience and the process to move them from point of awareness to the point of purchase and repurchase.

Objective

  • To provide fundamental understanding of gaining insights on consumer behaviour and marketplace.
  • To learn different approaches for developing, evaluating and managing different advertising strategies.
  • The course structure also focuses on brand targeting and positioning along with media analysis and creative strategic implementation.

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Progamme overview

Assessment

Accessing Course ware: MBA

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • Assessments:

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business Communication Skills
    • Fundamentals Of Advertising
    • Practices In Advertising
    • Brand Positioning Strategies

    Eligiblity

    • Eligibility:Graduation with 2 year work experience
    • Duration :Minimum- 1 year Maximum- 2 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time of Admission )
    57000/- 32500/-
    2 Installment
    ( Within 6 Months after Admission )
    - 32500/-
    Total Fees 57000/- 65000/-
    You Save 8000/- -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time
    of Admission )
    57000/-
    32500/-
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    32500/-
    Total Fees
    57000/-

    65000/-
    You Save
    8000/-
    -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.