MBA Plus - Branding and Advertising

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MBA Plus - Branding and Advertising

Duration: 2 Years


What is MBA Plus?

Branding and advertising is a process of managing marketing techniques for a particular brand or a product. It is used to increase the product value in the domestic and global market. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and upon successfully completion of year two the student earns a MBA Degree.

Objective

  • To give students an understanding of communication, advertising and marketing strategies.
  • To develop the perspective and skills necessary to pursue careers in the branding and advertising.
  • To expose student's to cutting edge marketing tools, methods, case studies and most recent trends in advertising and branding.
  • To enable students to gain a wide gamut of knowledge, practical abilities and creative skills across a wide range of advertising practices and media forms.
  • To structure, fundamental core management concepts and principles.
  • The programme highlights different aspects of emerging market, advertising and creative component of brand building

Get Course Details

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Progamme overview

Assessment

Accessing Course ware: (MBA + PGP)

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • *For MBA program students would get Books and LMS from the University. PGP from Talentedge is an online course only LMS access provided.

    Assessments:

    For PGP- Passing Criteria is 40%

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • *For Common subjects in MBA and PGP program, the student have to complete the required assignments only once.

    Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business & Corporate Law
    • Business Research Methodology
    • Modern Marketing Management
    • Information Technology for Business
    • Production Operations & SCM
    • Business Communication Skills
    • Business Policies & Strategic Management
    • Entrepreneurship & Innovation Management
    • Fundamentals Of Advertising
    • Practices In Advertising
    • Strategic Marketing Management
    • Brand Marketing Programmes & Performance Measurement
    • Brand Positioning Strategies
    • Business Ethics & Corporate Governance
    • Project Work
    • Strategic Brand Management

    Eligiblity

    • Eligibility:Graduate
    • Duration :Minimum- 2 years Maximum- 4 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment EMI
    1 Installment
    ( At time of Admission )
    89500/- 26500/- 17900 /-
    (Down Payment)
    2 Installment
    ( Within 6 Months after Admission )
    - 24000/- 7323 /-
    ( 11 EMI )
    3 Installment
    ( Within 12 Months after Admission )
    - 24000/-
    4 Installment
    ( Within 18 Months after Admission )
    - 24000/-
    Total Fees 89500/- 98500/- 98450/-
    You Save 9000/- - -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment EMI
    1 Installment
    ( At time
    of Admission )
    89500/-
    26500/-

    17900 /-
    (Down
    Payment)
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    24000/-

    7323 /-
    ( 11 EMI )
    3 Installment
    ( Within 12 Months
    after Admission )
    -
    24000/-
    4 Installment
    ( Within 18 Months
    after Admission )
    -
    24000/-
    Total Fees
    89500/-

    98500/-

    98450/-
    You Save
    9000/-
    - -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.