MBA - Branding and Advertising

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MBA - Branding and Advertising

Duration: 2 Years


Why Branding and Advertising?

Branding and advertising is a process of managing marketing techniques for a particular brand or a product. It is used to increase the product value in the domestic and global market.

Objective

  • To give students an understanding of communication, advertising and marketing strategies.
  • To develop the perspective and skills necessary to pursue careers in the branding and advertising.
  • To expose student's to cutting edge marketing tools, methods, case studies and most recent trends in advertising and branding.
  • To enable students to gain a wide gamut of knowledge, practical abilities and creative skills across a wide range of advertising practices and media forms.
  • To structure, fundamental core management concepts and principles.
  • The programme highlights different aspects of emerging market, advertising and creative component of brand building

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Progamme overview

Assessment

Accessing Course ware: MBA

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • Assessments:

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business & Corporate Law
    • Business Research Methodology
    • Modern Marketing Management
    • Information Technology for Business
    • Production Operations & SCM
    • Business Communication Skills
    • Business Policies & Strategic Management
    • Entrepreneurship & Innovation Management
    • Fundamentals Of Advertising
    • Practices In Advertising
    • Strategic Marketing Management
    • Brand Marketing Programmes & Performance Measurement
    • Brand Positioning Strategies
    • Business Ethics & Corporate Governance
    • Project Work
    • Strategic Brand Management

    Eligiblity

    • Eligibility:Graduate
    • Duration :Minimum- 2 years Maximum- 4 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time of Admission )
    61500/- 17500/-
    2 Installment
    ( Within 6 Months after Admission )
    - 17000/-
    3 Installment
    ( Within 12 Months after Admission )
    - 17000/-
    4 Installment
    ( Within 18 Months after Admission )
    - 17000/-
    Total Fees 61500/- 68500/-
    You Save 7000/- -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time
    of Admission )
    61500/-
    17500/-
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    17000/-
    3 Installment
    ( Within 12 Months
    after Admission )
    -
    17000/-
    4 Installment
    ( Within 18 Months
    after Admission )
    -
    17000/-
    Total Fees
    61500/-

    68500/-
    You Save
    7000/-
    -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.