MBA - Ecommerce Marketing and Management

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MBA - Ecommerce Marketing and Management

Duration: 2 Years


Why Ecommerce Marketing and Management?

MBA in e-commerce marketing and management is growing in popularity with the boom in online businesses and e-entrepreneurship. Today, online business presence has become an absolute requirement for the success of any business. E-commerce Marketing & Management is a rapidly growing field for those considering to pursue an MBA.

Objective

  • Understand and manage people, technologies and organisations that underlines e-business.
  • Understand new technologies and processes of e-business infrastructure.
  • Develop, test, maintain and measure e-commerce strategies, processes and applications for an organization development.
  • Comprehensive understanding of technical and managerial aspects of e-business
  • Manage and control e-commerce risks and security.

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Progamme overview

Assessment

Accessing Course ware: MBA

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • Assessments:

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business & Corporate Law
    • Business Research Methodology
    • Modern Marketing Management
    • Information Technology for Business
    • Production Operations & SCM
    • Business Communication Skills
    • Business Policies & Strategic Management
    • Entrepreneurship & Innovation Management
    • Strategic Marketing Management
    • Consumer Behaviour
    • Information Technology & Retailing
    • Business Ethics & Corporate Governance
    • Web Analytics
    • E-Commerce
    • E-Business Communication & Network Security
    • Project Work

    Eligiblity

    • Eligibility:Graduate
    • Duration :Minimum- 2 years Maximum- 4 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time of Admission )
    61500/- 17500/-
    2 Installment
    ( Within 6 Months after Admission )
    - 17000/-
    3 Installment
    ( Within 12 Months after Admission )
    - 17000/-
    4 Installment
    ( Within 18 Months after Admission )
    - 17000/-
    Total Fees 61500/- 68500/-
    You Save 7000/- -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time
    of Admission )
    61500/-
    17500/-
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    17000/-
    3 Installment
    ( Within 12 Months
    after Admission )
    -
    17000/-
    4 Installment
    ( Within 18 Months
    after Admission )
    -
    17000/-
    Total Fees
    61500/-

    68500/-
    You Save
    7000/-
    -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.