EMBA - Digital MarketingDuration: 1 Year |
Why Digital Marketing?
In today’s constantly changing business world, marketing is going through intense transformation. Growing influence of internet and digital media has forced marketers to adopt new approaches. In digital marketing, ecommerce is a significant and dynamic segment which presents new opportunities and challenges for marketers on a regular basis. This shift in buying habits of consumers requires in-depth training for professionals interested in this sector VOU’s EMBA in Digital Marketing focuses on educational as well as professional needs of working professionals.
Objective
- To analyze opportunities and risks in digital market
- To learn how to listen, engage, respond, and empower customers.
- Understanding different social media platforms.
- Integration of online and offline marketing strategies .
- Maximizing company profits through digital tools and strategies.
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Progamme overview

Assessment
Accessing Course ware: MBA
Online Access to Learning Management System
Assessments:
Through LMS – 2 Assignments per subject
For MBA – Passing Criteria is 40%
Weightage –Internal- 30% and External – 70%
Curriculum
Semester 1
- Modern Business Organization and Management
- Global Business Environment & Economics
- Accounting & Financial Management
- HR & OB
Semester 2
- Business Communication Skills
- Consumer Behaviour
- Introduction To Digital Marketing
- Social Media & Search Engine Management
Eligiblity
- Eligibility:Graduation with 2 year work experience
- Duration :Minimum- 1 year Maximum- 2 years
Fees
INDIAN STUDENT | ||
---|---|---|
Milestone | Lumpsum | Installment |
1 Installment ( At time of Admission ) |
57000/- | 32500/- |
2 Installment ( Within 6 Months after Admission ) |
- | 32500/- |
Total Fees | 57000/- | 65000/- |
You Save | 8000/- | - |
Fees
INDIAN STUDENT | ||
---|---|---|
Milestone | Lumpsum | Installment |
1 Installment ( At time of Admission ) |
57000/- | 32500/- |
2 Installment ( Within 6 Months after Admission ) |
- | 32500/- |
Total Fees | 57000/- |
65000/- |
You Save | 8000/- |
- |