EMBA - Digital Marketing

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EMBA - Digital Marketing

Duration: 1 Year

Why Digital Marketing?

In today’s constantly changing business world, marketing is going through intense transformation. Growing influence of internet and digital media has forced marketers to adopt new approaches. In digital marketing, ecommerce is a significant and dynamic segment which presents new opportunities and challenges for marketers on a regular basis. This shift in buying habits of consumers requires in-depth training for professionals interested in this sector VOU’s EMBA in Digital Marketing focuses on educational as well as professional needs of working professionals.

Objective

  • To analyze opportunities and risks in digital market
  • To learn how to listen, engage, respond, and empower customers.
  • Understanding different social media platforms.
  • Integration of online and offline marketing strategies .
  • Maximizing company profits through digital tools and strategies.

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Progamme overview

Assessment

Accessing Course ware: MBA

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)

    • Assessments:

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments

    • Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business Communication Skills
    • Consumer Behaviour
    • Introduction To Digital Marketing
    • Social Media & Search Engine Management

    Eligiblity

    • Eligibility:Graduation with 2 year work experience
    • Duration :Minimum- 1 year Maximum- 2 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time of Admission )     		57000/- 32500/-
    2 Installment
    ( Within 6 Months after Admission )     		- 32500/-
    Total Fees 57000/- 65000/-
    You Save 8000/- -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time
    of Admission )         		57000/-
    32500/-
    2 Installment
    ( Within 6 Months
    after Admission )         		-
    32500/-
    Total Fees
    57000/-
    65000/-
    You Save
    8000/-    		 -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.