EMBA - International MarketingDuration: 1 Year |
Why International Marketing?
An MBA in International Marketing, covers the basic fundamental approach of understanding market situation, consumer behaviour, competitors and product portfolios from an international perspective. Currently the international business environment is undergoing a series of far-reaching economic, social, technological and geo-political changes. These changes have led to the emergence of a new and different market reality that demands manager's with new and different patterns of thinking, skills and behaviour.
Objective
- To equip student's with the necessary tools, skills and mindset required to become an effective international marketer.
- To develop students with critical thinking and competencies for proper identification, analysis and problem solving required in the development of international marketing strategies.
- To help students acquire high level expertise in strategic business and commercial competencies needed for an international context.
- Understand consumer behavior in the international marketing.
- Understand the impact of international economic, social & political relationships in the corporate world.
Get Course Details
Progamme overview
Assessment
Accessing Course ware: MBA
Online Access to Learning Management System
Assessments:
Through LMS – 2 Assignments per subject
For MBA – Passing Criteria is 40%
Weightage –Internal- 30% and External – 70%
Curriculum
Semester 1
- Modern Business Organization and Management
- Global Business Environment & Economics
- Accounting & Financial Management
- HR & OB
Semester 2
- Business Communication Skills
- Fundamentals Of Global Business Management
- International Marketing Strategy
- Export Import Procedures And Documents
Eligiblity
- Eligibility:Graduation with 2 year work experience
- Duration :Minimum- 1 year Maximum- 2 years
Fees
| INDIAN STUDENT | ||
|---|---|---|
| Milestone | Lumpsum | Installment |
| 1 Installment ( At time of Admission ) |
57000/- | 32500/- |
| 2 Installment ( Within 6 Months after Admission ) |
- | 32500/- |
| Total Fees | 57000/- | 65000/- |
| You Save | 8000/- | - |
Fees
| INDIAN STUDENT | ||
|---|---|---|
| Milestone | Lumpsum | Installment |
| 1 Installment ( At time of Admission ) |
57000/- | 32500/- |
| 2 Installment ( Within 6 Months after Admission ) |
- | 32500/- |
| Total Fees | 57000/- |
65000/- |
| You Save | 8000/- |
- |