EMBA - Marketing Management

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EMBA - Marketing Management

Duration: 1 Year


Why Marketing Management?

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Objective

  • To provide intensive theoretical and practical knowledge of marketing management
  • To develop understanding the core managerial principles.
  • To hone students critical thinking and analytical skills
  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment

 

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Progamme overview

Assessment

Accessing Course ware: MBA

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • Assessments:

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business Communication Skills
    • Fundamentals Of Advertising
    • Strategic Marketing Management
    • Consumer Behavior

    Eligiblity

    Any Graduate with 2 Years of Experience

    Career

    • Marketing Manager
    • Marketing Analyst
    • Head – Business Development
    • Director- Business Development 
    • VP- Business Development

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time of Admission )
    57000/- 32500/-
    2 Installment
    ( Within 6 Months after Admission )
    - 32500/-
    Total Fees 57000/- 65000/-
    You Save 8000/- -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time
    of Admission )
    57000/-
    32500/-
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    32500/-
    Total Fees
    57000/-

    65000/-
    You Save
    8000/-
    -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.