MBA Plus - Digital Marketing

Call Now

MBA Plus - Digital Marketing

Duration: 2 Years


What is MBA Plus?

The internet, digitization advances and social media networking are transforming how companies interact with their customers and partners. Digital marketing is the promotion of products/ brands via various forms of digital media. Digital marketing is emerging as one of the most preferred media due to the high return on investments as compared to any other form of media. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and upon successfully completion of year two the student earns a MBA Degree.

Objective

  • Digital Marketing Specialization is designed to expand your knowledge of marketing fundamentals.
  • Strengthen expertise in areas like integrated marketing, social media marketing, strategic brand management and global marketing.
  • To provide a comprehensive insight of integrated marketing communications and consumer behaviour.
  • Focus on both theoretical concepts and practical digital marketing skills.
  • To acquire the necessary know-how to build loyal e-customers and to follow the business evolution in its new environment.

Get Course Details

By clicking on submit I allow VOU to call me & send program information on Email/ SMS/ Phone

Progamme overview

Assessment

Accessing Course ware: (MBA + PGP)

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • *For MBA program students would get Books and LMS from the University. PGP from Talentedge is an online course only LMS access provided.

    Assessments:

    For PGP- Passing Criteria is 40%

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • *For Common subjects in MBA and PGP program, the student have to complete the required assignments only once.

    Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business & Corporate Law
    • Business Research Methodology
    • Modern Marketing Management
    • Information Technology for Business
    • Production Operations & SCM
    • Business Communication Skills
    • Business Policies & Strategic Management
    • Entrepreneurship & Innovation Management
    • Strategic Marketing Management
    • Consumer Behaviour
    • Introduction To Digital Marketing
    • Business Ethics & Corporate Governance
    • Web Analytics
    • Social Media & Search Engine Management
    • Digital Direct Channels & Seo
    • Project Work

    Eligiblity

    • Eligibility:Graduate
    • Duration :Minimum- 2 years Maximum- 4 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment EMI
    1 Installment
    ( At time of Admission )
    89500/- 26500/- 17900 /-
    (Down Payment)
    2 Installment
    ( Within 6 Months after Admission )
    - 24000/- 7323 /-
    ( 11 EMI )
    3 Installment
    ( Within 12 Months after Admission )
    - 24000/-
    4 Installment
    ( Within 18 Months after Admission )
    - 24000/-
    Total Fees 89500/- 98500/- 98450/-
    You Save 9000/- - -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment EMI
    1 Installment
    ( At time
    of Admission )
    89500/-
    26500/-

    17900 /-
    (Down
    Payment)
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    24000/-

    7323 /-
    ( 11 EMI )
    3 Installment
    ( Within 12 Months
    after Admission )
    -
    24000/-
    4 Installment
    ( Within 18 Months
    after Admission )
    -
    24000/-
    Total Fees
    89500/-

    98500/-

    98450/-
    You Save
    9000/-
    - -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.