MBA Plus - Ecommerce Marketing and ManagementDuration: 2 Years |
What is MBA Plus?
MBA in e-commerce marketing and management is growing in popularity with the boom in online businesses and e-entrepreneurship. Today, online business presence has become an absolute requirement for the success of any business. E-commerce Marketing & Management is a rapidly growing field for those considering to pursue an MBA. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and upon successfully completion of year two the student earns a MBA Degree.
Objective
- Understand and manage people, technologies and organisations that underlines e-business.
- Understand new technologies and processes of e-business infrastructure.
- Develop, test, maintain and measure e-commerce strategies, processes and applications for an organization development.
- Comprehensive understanding of technical and managerial aspects of e-business
- Manage and control e-commerce risks and security.
Get Course Details
Progamme overview
Assessment
Accessing Course ware: (MBA + PGP)
Online Access to Learning Management System
*For MBA program students would get Books and LMS from the University. PGP from Talentedge is an online course only LMS access provided.
Assessments:
For PGP- Passing Criteria is 40%
Through LMS – 2 Assignments per subject
For MBA – Passing Criteria is 40%
Weightage –Internal- 30% and External – 70%
*For Common subjects in MBA and PGP program, the student have to complete the required assignments only once.
Curriculum
Semester 1
- Modern Business Organization and Management
- Global Business Environment & Economics
- Accounting & Financial Management
- HR & OB
- Business & Corporate Law
Semester 2
- Business Research Methodology
- Modern Marketing Management
- Information Technology for Business
- Production Operations & SCM
- Business Communication Skills
Semester 3
- Business Policies & Strategic Management
- Entrepreneurship & Innovation Management
- Strategic Marketing Management
- Consumer Behaviour
- Information Technology & Retailing
Semester 4
- Business Ethics & Corporate Governance
- Web Analytics
- E-Commerce
- E-Business Communication & Network Security
- Project Work
Eligiblity
- Eligibility:Graduate
- Duration :Minimum- 2 years Maximum- 4 years
Fees
| INDIAN STUDENT | |||
|---|---|---|---|
| Milestone | Lumpsum | Installment | EMI |
| 1 Installment ( At time of Admission ) |
89500/- | 26500/- |
17900 /- (Down Payment) |
| 2 Installment ( Within 6 Months after Admission ) |
- | 24000/- |
7323 /- ( 11 EMI ) |
| 3 Installment ( Within 12 Months after Admission ) |
- | 24000/- | |
| 4 Installment ( Within 18 Months after Admission ) |
- | 24000/- | |
| Total Fees | 89500/- | 98500/- | 98450/- |
| You Save | 9000/- | - | - |
Fees
| INDIAN STUDENT | |||
|---|---|---|---|
| Milestone | Lumpsum | Installment | EMI |
| 1 Installment ( At time of Admission ) |
89500/- | 26500/- |
17900 /- (Down Payment) |
| 2 Installment ( Within 6 Months after Admission ) |
- | 24000/- |
7323 /- ( 11 EMI ) |
| 3 Installment ( Within 12 Months after Admission ) |
- | 24000/- |
|
| 4 Installment ( Within 18 Months after Admission ) |
- | 24000/- |
|
| Total Fees | 89500/- |
98500/- |
98450/- |
| You Save | 9000/- |
- | - |