MBA - Branding and Advertising

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MBA - Branding and Advertising

Duration: 2 Years


Why Branding and Advertising?

Branding and advertising is a process of managing marketing techniques for a particular brand or a product. It is used to increase the product value in the domestic and global market.

Objective

  • To give students an understanding of communication, advertising and marketing strategies.
  • To develop the perspective and skills necessary to pursue careers in the branding and advertising.
  • To expose student's to cutting edge marketing tools, methods, case studies and most recent trends in advertising and branding.
  • To enable students to gain a wide gamut of knowledge, practical abilities and creative skills across a wide range of advertising practices and media forms.
  • To structure, fundamental core management concepts and principles.
  • The programme highlights different aspects of emerging market, advertising and creative component of brand building

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Progamme overview

Curriculum

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law
  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills
  • Business Policies & Strategic Management
  • Entrepreneurship & Innovation Management
  • Fundamentals Of Advertising
  • Practices In Advertising
  • Strategic Marketing Management
  • Brand Marketing Programmes & Performance Measurement
  • Brand Positioning Strategies
  • Business Ethics & Corporate Governance
  • Project Work
  • Strategic Brand Management

Eligiblity

  • Eligibility:Graduate
  • Duration :Minimum- 2 years Maximum- 4 years

Fees

INDIAN STUDENT
Milestone Lumpsum Installment
1 Installment
( At time of Admission )
61500/- 17500/-
2 Installment
( Within 6 Months after Admission )
- 17000/-
3 Installment
( Within 12 Months after Admission )
- 17000/-
4 Installment
( Within 18 Months after Admission )
- 17000/-
Total Fees 61500/- 68500/-
You Save 7000/- -
FOREIGN STUDENT
Milestone Lumpsum Installment
1 Installment
( At time of Admission )
2500 700
2 Installment
( Within 12 Months after Admission )
- 680
3 Installment
( Within 18 Months after Admission )
- 680
4 Installment
( Within 18 Months after Admission )
- 680
Total Fees 2500 2740
You Save 240 -

Fees

INDIAN STUDENT
Milestone Lumpsum Installment
1 Installment
( At time
of Admission )
61500/-
17500/-
2 Installment
( Within 6 Months
after Admission )
-
17000/-
3 Installment
( Within 12 Months
after Admission )
-
17000/-
4 Installment
( Within 18 Months
after Admission )
-
17000/-
Total Fees
61500/-

68500/-
You Save
7000/-
-
FOREIGN STUDENT
Milestone Lumpsum Installment
1 Installment
( At time
of Admission )
2500 700
2 Installment
( Within 12 Months
after Admission )
- 680
3 Installment
( Within 18 Months
after Admission )
- 680
4 Installment
( Within 18 Months
after Admission )
- 680
Total Fees 2500 2740
You Save 240 -

Looking for your next Promotion?

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