MBA - Digital Marketing

Call Now

MBA - Digital Marketing

Duration: 2 Years


Why Digital Marketing?

The internet, digitization advances and social media networking are transforming how companies interact with their customers and partners. Digital marketing is the promotion of products/ brands via various forms of digital media. Digital marketing is emerging as one of the most preferred media due to the high return on investments as compared to any other form of media.

Objective

  • Digital Marketing Specialization is designed to expand your knowledge of marketing fundamentals.
  • Strengthen expertise in areas like integrated marketing, social media marketing, strategic brand management and global marketing.
  • To provide a comprehensive insight of integrated marketing communications and consumer behaviour.
  • Focus on both theoretical concepts and practical digital marketing skills.
  • To acquire the necessary know-how to build loyal e-customers and to follow the business evolution in its new environment.

Get Course Details

By clicking on submit I allow VOU to call me & send program information on Email/ SMS/ Phone

Progamme overview

Assessment

Accessing Course ware: MBA

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • Assessments:

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business & Corporate Law
    • Business Research Methodology
    • Modern Marketing Management
    • Information Technology for Business
    • Production Operations & SCM
    • Business Communication Skills
    • Business Policies & Strategic Management
    • Consumer Behaviour
    • Entrepreneurship & Innovation Management
    • Introduction To Digital Marketing
    • Strategic Marketing Management
    • Business Ethics & Corporate Governance
    • Digital Direct Channels & Seo
    • Project Work
    • Social Media & Search Engine Management
    • Web Analytics

    Eligiblity

    • Eligibility:Graduate
    • Duration :Minimum- 2 years Maximum- 4 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time of Admission )
    62400/- 20400/-
    2 Installment
    ( Within 6 Months after Admission )
    - 18000/-
    3 Installment
    ( Within 12 Months after Admission )
    - 18000/-
    4 Installment
    ( Within 18 Months after Admission )
    - 18000/-
    Total Fees 62400/- 74400/-
    You Save 12000/- -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time
    of Admission )
    62400/-
    20400/-
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    18000/-
    3 Installment
    ( Within 12 Months
    after Admission )
    -
    18000/-
    4 Installment
    ( Within 18 Months
    after Admission )
    -
    18000/-
    Total Fees
    62400/-

    74400/-
    You Save
    12000/-
    -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.