Work Integrated Learning Program MBA Digital Marketing - VOUSSM

MBA - Digital Marketing

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MBA - Digital Marketing

Duration: 2 Years


Why Digital Marketing?

The internet, digitization advances and social media networking are transforming how companies interact with their customers and partners. Digital marketing is the promotion of products/ brands via various forms of digital media. Digital marketing is emerging as one of the most preferred media due to the high return on investments as compared to any other form of media.

Objective

  • Digital Marketing Specialization is designed to expand your knowledge of marketing fundamentals.
  • Strengthen expertise in areas like integrated marketing, social media marketing, strategic brand management and global marketing.
  • To provide a comprehensive insight of integrated marketing communications and consumer behaviour.
  • Focus on both theoretical concepts and practical digital marketing skills.
  • To acquire the necessary know-how to build loyal e-customers and to follow the business evolution in its new environment.

Get Course Details

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Progamme overview

Assessment

Accessing Course ware: MBA

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • Assessments:

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business & Corporate Law
    • Business Research Methodology
    • Modern Marketing Management
    • Information Technology for Business
    • Production Operations & SCM
    • Business Communication Skills
    • Business Policies & Strategic Management
    • Consumer Behaviour
    • Entrepreneurship & Innovation Management
    • Introduction To Digital Marketing
    • Strategic Marketing Management
    • Business Ethics & Corporate Governance
    • Digital Direct Channels & Seo
    • Project Work
    • Social Media & Search Engine Management
    • Web Analytics

    Eligiblity

    • Eligibility:Graduate
    • Duration :Minimum- 2 years Maximum- 4 years

    Fees

    INDIAN STUDENT
    Milestone Installment
    1 Installment
    ( At time of Admission )
    21500/-
    2 Installment
    ( Within 6 Months after Admission )
    21000/-
    3 Installment
    ( Within 12 Months after Admission )
    21000/-
    4 Installment
    ( Within 18 Months after Admission )
    21000/-
    Total Fees 84500/-
    You Save -
    12 Month Plan Down PayMent Months EMI Amount Total Amount
    21500 12 5250 84500
    Extended EMI Plans Down PayMent Months EMI Amount Total Amount
    9347 18 4890 97367
    Disclaimer
    1.By selecting to the EMI Flexi Plan Option I understand that this financing facility has been extended for students seeking loan from Non-Banking Finance Companies (NBFC) registered as per norms of Government of India.
    2.Student agrees that the University plays no role in offering finance for their programs and university has only forwarded the student request to respective companies offering such finance options.
    3.Student agrees that the university is not responsible for any financing related aspects as the student would agree to all financing norms as per the guidelines of respective financing partner.
    4.Student would need to submit the required finance related documents to the financing partner which are the NBFC.
    5.The financing partner which are NBFC would evaluate the student financial documents and if they qualify they would offer the student the said financing option.
    6.The finance option may be rejected by NBFC if the student does not qualify for the loan based on NBFC eligibility parameters for loan.
    7.Student need to connect with our counselor who can share the contact details of the NBFC - Executives to complete the said process as per NBFC norms.
    Free PG Certification course on EMI option.

    Fees

    Milestone Installment
    1 Installment
    ( At time
    of Admission )

    21500/-
    2 Installment
    ( Within 6 Months
    after Admission )

    21000/-
    3 Installment
    ( Within 12 Months
    after Admission )

    21000/-
    4 Installment
    ( Within 18 Months
    after Admission )

    21000/-
    Total Fees
    84500/-
    You Save -
    12 Month Plan
    Down PayMent 21500
    Months 12
    EMI Amount 5250
    Total Amount 84500
    Extended EMI Plans
    Down PayMent 9347
    Months 18
    EMI Amount 4890
    Total Amount 97367
    Disclaimer
    1.By selecting to the EMI Flexi Plan Option I understand that this financing facility has been extended for students seeking loan from Non-Banking Finance Companies (NBFC) registered as per norms of Government of India.
    2.Student agrees that the University plays no role in offering finance for their programs and university has only forwarded the student request to respective companies offering such finance options.
    3.Student agrees that the university is not responsible for any financing related aspects as the student would agree to all financing norms as per the guidelines of respective financing partner.
    4.Student would need to submit the required finance related documents to the financing partner which are the NBFC.
    5.The financing partner which are NBFC would evaluate the student financial documents and if they qualify they would offer the student the said financing option.
    6.The finance option may be rejected by NBFC if the student does not qualify for the loan based on NBFC eligibility parameters for loan.
    7.Student need to connect with our counselor who can share the contact details of the NBFC - Executives to complete the said process as per NBFC norms.
    Free PG Certification course on EMI option.

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.