MBA - Digital MarketingDuration: 2 Years |
Why Digital Marketing?
The internet, digitization advances and social media networking are transforming how companies interact with their customers and partners. Digital marketing is the promotion of products/ brands via various forms of digital media. Digital marketing is emerging as one of the most preferred media due to the high return on investments as compared to any other form of media.
Objective
- Digital Marketing Specialization is designed to expand your knowledge of marketing fundamentals.
- Strengthen expertise in areas like integrated marketing, social media marketing, strategic brand management and global marketing.
- To provide a comprehensive insight of integrated marketing communications and consumer behaviour.
- Focus on both theoretical concepts and practical digital marketing skills.
- To acquire the necessary know-how to build loyal e-customers and to follow the business evolution in its new environment.
Get Course Details
Progamme overview
Assessment
Accessing Course ware: MBA
Online Access to Learning Management System
Assessments:
Through LMS – 2 Assignments per subject
For MBA – Passing Criteria is 40%
Weightage –Internal- 30% and External – 70%
Curriculum
Semester 1
- Modern Business Organization and Management
- Global Business Environment & Economics
- Accounting & Financial Management
- HR & OB
- Business & Corporate Law
Semester 2
- Business Research Methodology
- Modern Marketing Management
- Information Technology for Business
- Production Operations & SCM
- Business Communication Skills
Semester 3
- Business Policies & Strategic Management
- Consumer Behaviour
- Entrepreneurship & Innovation Management
- Introduction To Digital Marketing
- Strategic Marketing Management
Semester 4
- Business Ethics & Corporate Governance
- Digital Direct Channels & Seo
- Project Work
- Social Media & Search Engine Management
- Web Analytics
Eligiblity
- Eligibility:Graduate
- Duration :Minimum- 2 years Maximum- 4 years
Fees
| INDIAN STUDENT | ||
|---|---|---|
| Milestone | Lumpsum | Installment |
| 1 Installment ( At time of Admission ) |
70000/- | 21500/- |
| 2 Installment ( Within 6 Months after Admission ) |
- | 21000/- |
| 3 Installment ( Within 12 Months after Admission ) |
- | 21000/- |
| 4 Installment ( Within 18 Months after Admission ) |
- | 21000/- |
| Total Fees | 70000/- | 84500/- |
| You Save | 14500/- | - |
| Down PayMent | Months | EMI Amount | Total Amount |
|---|---|---|---|
| 9347 | 18 | 4890 | 97367 |
| Disclaimer | |||
| 1.By selecting to the EMI Flexi Plan Option I understand that this financing facility has been extended for students seeking loan from Non-Banking Finance Companies (NBFC) registered as per norms of Government of India. | |||
| 2.Student agrees that the University plays no role in offering finance for their programs and university has only forwarded the student request to respective companies offering such finance options. | |||
| 3.Student agrees that the university is not responsible for any financing related aspects as the student would agree to all financing norms as per the guidelines of respective financing partner. | |||
| 4.Student would need to submit the required finance related documents to the financing partner which are the NBFC. | |||
| 5.The financing partner which are NBFC would evaluate the student financial documents and if they qualify they would offer the student the said financing option. | |||
| 6.The finance option may be rejected by NBFC if the student does not qualify for the loan based on NBFC eligibility parameters for loan. | |||
| 7.Student need to connect with our counselor who can share the contact details of the NBFC - Executives to complete the said process as per NBFC norms. | |||
| Free PG Certification course on EMI option. | |||
Fees
| INDIAN STUDENT | ||
|---|---|---|
| Milestone | Lumpsum | Installment |
| 1 Installment ( At time of Admission ) |
70000/- | 21500/- |
| 2 Installment MBA MBA ( Within 6 Months after Admission ) |
- | 21000/- |
| 3 Installment MBA MBA ( Within 12 Months after Admission ) |
- | 21000/- |
| 4 Installment MBA MBA ( Within 18 Months after Admission ) |
- | 21000/- |
| Total Fees | 70000/- |
84500/- |
| You Save | 14500/- |
- |
| Down PayMent | 9347 | ||
|---|---|---|---|
| Months | 18 | ||
| EMI Amount | 4890 | ||
| Total Amount | 97367 | ||
| Disclaimer | |||
| 1.By selecting to the EMI Flexi Plan Option I understand that this financing facility has been extended for students seeking loan from Non-Banking Finance Companies (NBFC) registered as per norms of Government of India. | |||
| 2.Student agrees that the University plays no role in offering finance for their programs and university has only forwarded the student request to respective companies offering such finance options. | |||
| 3.Student agrees that the university is not responsible for any financing related aspects as the student would agree to all financing norms as per the guidelines of respective financing partner. | |||
| 4.Student would need to submit the required finance related documents to the financing partner which are the NBFC. | |||
| 5.The financing partner which are NBFC would evaluate the student financial documents and if they qualify they would offer the student the said financing option. | |||
| 6.The finance option may be rejected by NBFC if the student does not qualify for the loan based on NBFC eligibility parameters for loan. | |||
| 7.Student need to connect with our counselor who can share the contact details of the NBFC - Executives to complete the said process as per NBFC norms. | |||
| Free PG Certification course on EMI option. | |||
