MBA - Digital MarketingDuration: 2 Years |
Why Digital Marketing?
The internet, digitization advances and social media networking are transforming how companies interact with their customers and partners. Digital marketing is the promotion of products/ brands via various forms of digital media. Digital marketing is emerging as one of the most preferred media due to the high return on investments as compared to any other form of media.
Objective
- Digital Marketing Specialization is designed to expand your knowledge of marketing fundamentals.
- Strengthen expertise in areas like integrated marketing, social media marketing, strategic brand management and global marketing.
- To provide a comprehensive insight of integrated marketing communications and consumer behaviour.
- Focus on both theoretical concepts and practical digital marketing skills.
- To acquire the necessary know-how to build loyal e-customers and to follow the business evolution in its new environment.
Get Course Details
Progamme overview
Assessment
Accessing Course ware: MBA
Online Access to Learning Management System
Assessments:
Through LMS – 2 Assignments per subject
For MBA – Passing Criteria is 40%
Weightage –Internal- 30% and External – 70%
Curriculum
Semester 1
- Modern Business Organization and Management
- Global Business Environment & Economics
- Accounting & Financial Management
- HR & OB
- Business & Corporate Law
Semester 2
- Business Research Methodology
- Modern Marketing Management
- Information Technology for Business
- Production Operations & SCM
- Business Communication Skills
Semester 3
- Business Policies & Strategic Management
- Entrepreneurship & Innovation Management
- Strategic Marketing Management
- Consumer Behaviour
- Introduction To Digital Marketing
Semester 4
- Business Ethics & Corporate Governance
- Web Analytics
- Social Media & Search Engine Management
- Digital Direct Channels & Seo
- Project Work
Eligiblity
- Eligibility:Graduate
- Duration :Minimum- 2 years Maximum- 4 years
Fees
| INDIAN STUDENT | ||
|---|---|---|
| Milestone | Lumpsum | Installment |
| 1 Installment ( At time of Admission ) |
61500/- | 17500/- |
| 2 Installment ( Within 6 Months after Admission ) |
- | 17000/- |
| 3 Installment ( Within 12 Months after Admission ) |
- | 17000/- |
| 4 Installment ( Within 18 Months after Admission ) |
- | 17000/- |
| Total Fees | 61500/- | 68500/- |
| You Save | 7000/- | - |
Fees
| INDIAN STUDENT | ||
|---|---|---|
| Milestone | Lumpsum | Installment |
| 1 Installment ( At time of Admission ) |
61500/- | 17500/- |
| 2 Installment ( Within 6 Months after Admission ) |
- | 17000/- |
| 3 Installment ( Within 12 Months after Admission ) |
- | 17000/- |
| 4 Installment ( Within 18 Months after Admission ) |
- | 17000/- |
| Total Fees | 61500/- |
68500/- |
| You Save | 7000/- |
- |