MBA - Ecommerce Marketing and Management

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MBA - Ecommerce Marketing and Management

Duration: 2 Years


Why Ecommerce Marketing and Management?

MBA in e-commerce marketing and management is growing in popularity with the boom in online businesses and e-entrepreneurship. Today, online business presence has become an absolute requirement for the success of any business. E-commerce Marketing & Management is a rapidly growing field for those considering to pursue an MBA.

Objective

  • Understand and manage people, technologies and organisations that underlines e-business.
  • Understand new technologies and processes of e-business infrastructure.
  • Develop, test, maintain and measure e-commerce strategies, processes and applications for an organization development.
  • Comprehensive understanding of technical and managerial aspects of e-business
  • Manage and control e-commerce risks and security.

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Progamme overview

Assessment

Accessing Course ware: MBA

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • Assessments:

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business & Corporate Law
    • Business Research Methodology
    • Modern Marketing Management
    • Information Technology for Business
    • Production Operations & SCM
    • Business Communication Skills
    • Business Policies & Strategic Management
    • Entrepreneurship & Innovation Management
    • Strategic Marketing Management
    • Consumer Behaviour
    • Information Technology & Retailing
    • Business Ethics & Corporate Governance
    • Web Analytics
    • E-Commerce
    • E-Business Communication & Network Security
    • Project Work

    Eligiblity

    • Eligibility:Graduate
    • Duration :Minimum- 2 years Maximum- 4 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time of Admission )
    61500/- 17500/-
    2 Installment
    ( Within 6 Months after Admission )
    - 17000/-
    3 Installment
    ( Within 12 Months after Admission )
    - 17000/-
    4 Installment
    ( Within 18 Months after Admission )
    - 17000/-
    Total Fees 61500/- 68500/-
    You Save 7000/- -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time
    of Admission )
    61500/-
    17500/-
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    17000/-
    3 Installment
    ( Within 12 Months
    after Admission )
    -
    17000/-
    4 Installment
    ( Within 18 Months
    after Admission )
    -
    17000/-
    Total Fees
    61500/-

    68500/-
    You Save
    7000/-
    -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.