MBA - International Marketing

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MBA - International Marketing

Duration: 2 Years


Why International Marketing?

An MBA in International Marketing, covers the basic fundamental approach of understanding market situation, consumer behaviour, competitors and product portfolios from an international perspective. Currently the international business environment is undergoing a series of far-reaching economic, social, technological and geo-political changes. These changes have led to the emergence of a new and different market reality that demands manager's with new and different patterns of thinking, skills and behaviour.

Objective

  • To equip student's with the necessary tools, skills and mindset required to become an effective international marketer.
  • To develop students with critical thinking and competencies for proper identification, analysis and problem solving required in the development of international marketing strategies.
  • To help students acquire high level expertise in strategic business and commercial competencies needed for an international context.
  • Understand consumer behavior in the international marketing.
  • Understand the impact of international economic, social & political relationships in the corporate world.

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Progamme overview

Assessment

Accessing Course ware: MBA

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • Assessments:

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business & Corporate Law
    • Business Research Methodology
    • Modern Marketing Management
    • Information Technology for Business
    • Production Operations & SCM
    • Business Communication Skills
    • Business Policies & Strategic Management
    • Entrepreneurship & Innovation Management
    • Fundamentals Of Global Business Management
    • International Marketing Strategy
    • Strategic Marketing Management
    • Business Ethics & Corporate Governance
    • Export Financing & Foreign Exchange Management
    • Export Import Procedures And Documents
    • Export Marketing Promotion
    • Project Work

    Eligiblity

    • Eligibility:Graduate
    • Duration :Minimum- 2 years Maximum- 4 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time of Admission )
    62400/- 20400/-
    2 Installment
    ( Within 6 Months after Admission )
    - 18000/-
    3 Installment
    ( Within 12 Months after Admission )
    - 18000/-
    4 Installment
    ( Within 18 Months after Admission )
    - 18000/-
    Total Fees 62400/- 74400/-
    You Save 12000/- -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time
    of Admission )
    62400/-
    20400/-
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    18000/-
    3 Installment
    ( Within 12 Months
    after Admission )
    -
    18000/-
    4 Installment
    ( Within 18 Months
    after Admission )
    -
    18000/-
    Total Fees
    62400/-

    74400/-
    You Save
    12000/-
    -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.