MBA Plus - Marketing Management

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MBA Plus - Marketing Management

Duration: 2 Years


What is MBA Plus?

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. The Dual Certification Program equips the student towards evolving as a professional for effective decision making in this dynamic business world. Upon successfully completion of first year of the program the student earns an Industry endorsed certification and upon successfully completion of year two the student earns a MBA Degree. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Objective

  • To provide intensive theoretical and practical knowledge of marketing management.
  • To develop understanding the core managerial principles.
  • To hone students critical thinking and analytical skills.
  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment.

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Progamme overview

Assessment

Accessing Course ware: (MBA + PGP)

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • *For MBA program students would get Books and LMS from the University. PGP from Talentedge is an online course only LMS access provided.

    Assessments:

    For PGP- Passing Criteria is 40%

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • *For Common subjects in MBA and PGP program, the student have to complete the required assignments only once.

    Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business & Corporate Law
    • Business Research Methodology
    • Modern Marketing Management
    • Information Technology for Business
    • Production Operations & SCM
    • Business Communication Skills
    • Business Policies & Strategic Management
    • Consumer Behaviour
    • Entrepreneurship & Innovation Management
    • Fundamentals Of Advertising
    • Team Building And Leadership
    • Business Ethics & Corporate Governance
    • Strategic Marketing Management
    • International Marketing Strategy
    • Fundamentals Of Global Business Management
    • Project Work

    Eligiblity

    • Minimum 50% marks in Graduation
    • Duration Minimum- 2 years Maximum- 4 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment EMI
    1 Installment
    ( At time of Admission )
    89500/- 26500/- 17900 /-
    (Down Payment)
    2 Installment
    ( Within 6 Months after Admission )
    - 24000/- 7323 /-
    ( 11 EMI )
    3 Installment
    ( Within 12 Months after Admission )
    - 24000/-
    4 Installment
    ( Within 18 Months after Admission )
    - 24000/-
    Total Fees 89500/- 98500/- 98450/-
    You Save 9000/- - -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment EMI
    1 Installment
    ( At time
    of Admission )
    89500/-
    26500/-

    17900 /-
    (Down
    Payment)
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    24000/-

    7323 /-
    ( 11 EMI )
    3 Installment
    ( Within 12 Months
    after Admission )
    -
    24000/-
    4 Installment
    ( Within 18 Months
    after Admission )
    -
    24000/-
    Total Fees
    89500/-

    98500/-

    98450/-
    You Save
    9000/-
    - -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.