About this Program

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About this Program

This program is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and having skillset across a broad range of Marketing Concepts which include Product Launch, Strategic Marketing, Consumer Behavior, International Markets to name a few.

In today’s corporate world, the most valued Manager is the one who can Think Critically, Reason Logically, Define Problems, Create Solutions, Execute Solutions. All these qualities are some of the basic qualities that are expected in a Manager.

Our MBA program has built in Life Skills module that not only takes care of these basic skills but also enhances students Teamwork and Leadership Skills.

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Program Highlights

    • To provide intensive theoretical and practical knowledge of marketing management.

    • To develop understanding the core managerial principles.

    • To hone students critical thinking and analytical skills.

    • To develop the analytical and decision-making skills required to meet and perform in a growing business environment.

Program Outcome

  • Learn to Think Critically, understand the Consumer Behaviour

  • Acquire Leadership skills to Design and Launch a Product

  • Learn to Strategize, Collaborate for better implementation of Marketing Strategies

  • Understand the International Marketing Strategies for business success in Global Markets

Who should do this Program ?

  • Any Graduate looking to acquire Management Skills in Marketing domain
  • Working Professionals who seek to upgrade their abilities for a Global Career
  • Entrepreneur / Business Professionals who¬†seek success in managing their business projects

Program Structure

Semester 1 Semester 2 Semester 3 Semester 4
MBA S1: Modern Business Organization and Management

S2: Global Business Environment & Economics

S3: Accounting & Financial Management

S4: HR & OB

S5: Business & Corporate Law

S6: Business Research Methodology

S7: Modern Marketing Management

S8: Information Technology for Business

S9: Production Operations & SCM

S10: Business Communication Skills

S11: Business Policies and Strategic Management

S13: Consumer Behaviour

S12: Entrepreneurship and Innovation Management

S14: Fundamentals Of Advertising

S15: Team Building And Leadership

S16: Business Ethics and Corporate Governance

S17: Strategic Marketing Management

S19: International Marketing Strategy

S18: Fundamentals Of Global Business Management

S20: Project Work

Program Delivery

Upon registration, the Students are provided with study material (books) along with the login credentials of the Virtual Campus for accessing the courses online within 21 working days. The Virtual Campus would have semester wise buckets for subjects of the said program. Every subject would have various chapters with following learning activities for the students

Program Duration

Minimum 2 Years and Maximum 4 Years.

Eligibility

  • Minimum 50% marks in Graduation

Program Fees

Fee plan Down Payment
(INR)
EMI Amount
(INR)
EMI Tenure EMI
Fees (INR)
Plan 1
(NBFC Based)*
₹ 16,355 ₹ 4,826 18 ₹ 1,03,225
Plan 2
(Standard Plan)
₹ 16,355 ₹ 4,826 18 ₹ 1,03,225
* Non Banking Finance Company

Looking for your next Promotion?

We understand how important a Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated Programs that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.