MBA Marketing Management
About this Program
This program is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and having skillset across a broad range of Marketing Concepts which include Product Launch, Strategic Marketing, Consumer Behavior, International Markets to name a few.
In today’s corporate world, the most valued Manager is the one who can Think Critically, Reason Logically, Define Problems, Create Solutions, Execute Solutions. All these qualities are some of the basic qualities that are expected in a Manager.
Our MBA program has built in Life Skills module that not only takes care of these basic skills but also enhances students Teamwork and Leadership Skills.
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Program Highlights
To provide intensive theoretical and practical knowledge of marketing management.
To develop understanding the core managerial principles.
To hone students critical thinking and analytical skills.
To develop the analytical and decision-making skills required to meet and perform in a growing business environment.
Program Outcome
Learn to Think Critically, understand the Consumer Behaviour
Acquire Leadership skills to Design and Launch a Product
Learn to Strategize, Collaborate for better implementation of Marketing Strategies
Understand the International Marketing Strategies for business success in Global Markets
Who should do this Program ?
- Any Graduate looking to acquire Management Skills in Marketing domain
- Working Professionals who seek to upgrade their abilities for a Global Career
- Entrepreneur / Business Professionals who seek success in managing their business projects
Program Structure
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | |
|---|---|---|---|---|
| MBA |
S1: Modern Business Organization and Management S2: Global Business Environment & Economics S3: Accounting & Financial Management S4: HR & OB S5: Business & Corporate Law |
S6: Business Research Methodology S7: Modern Marketing Management S8: Information Technology for Business S9: Production Operations & SCM S10: Business Communication Skills |
S11: Business Policies and Strategic Management S13: Consumer Behaviour S12: Entrepreneurship and Innovation Management S14: Fundamentals Of Advertising S15: Team Building And Leadership |
S16: Business Ethics and Corporate Governance S17: Strategic Marketing Management S19: International Marketing Strategy S18: Fundamentals Of Global Business Management S20: Project Work |
Program Delivery
Upon registration, the Students are provided with study material (books) along with the login credentials of the Virtual Campus for accessing the courses online within 21 working days. The Virtual Campus would have semester wise buckets for subjects of the said program. Every subject would have various chapters with following learning activities for the students
Program Duration
Minimum 2 Years and Maximum 4 Years.
Eligibility
- Minimum 50% marks in Graduation
Program Fees
| Fee plan | Down Payment (INR) |
EMI Amount (INR) |
EMI Tenure | EMI Fees (INR) |
| Plan 1 (NBFC Based)* |
₹ 16,355 | ₹ 4,826 | 18 | ₹ 1,03,225 |
|---|---|---|---|---|
| Plan 2 (Standard Plan) |
₹ 16,355 | ₹ 4,826 | 18 | ₹ 1,03,225 |
