MBA - Marketing Management

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MBA - Marketing Management

Duration: 2 Years


Why Marketing Management?

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Objective

  • To provide intensive theoretical and practical knowledge of marketing management.
  • To develop understanding the core managerial principles.
  • To hone students critical thinking and analytical skills.
  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment.

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Progamme overview

Assessment

Accessing Course ware: MBA

Online Access to Learning Management System

  • EBook
  • Study Guide
  • Practice Test
  • Live Interactive Online Sessions (As per schedule)
  • Assignments (2 Assignments per Subject)
  • Assessments:

    Through LMS – 2 Assignments per subject

    For MBA – Passing Criteria is 40%

    Weightage –Internal- 30% and External – 70%

  • Assignments in LMS are considered as Internal Assessments
  • Term End Exam are External Assessments
  • Curriculum

    • Modern Business Organization and Management
    • Global Business Environment & Economics
    • Accounting & Financial Management
    • HR & OB
    • Business & Corporate Law
    • Business Research Methodology
    • Modern Marketing Management
    • Information Technology for Business
    • Production Operations & SCM
    • Business Communication Skills
    • Business Policies & Strategic Management
    • Consumer Behaviour
    • Entrepreneurship & Innovation Management
    • Fundamentals Of Advertising
    • Team Building And Leadership
    • Business Ethics & Corporate Governance
    • Fundamentals Of Global Business Management
    • International Marketing Strategy
    • Project Work
    • Strategic Marketing Management

    Eligiblity

    • Minimum 50% marks in Graduation
    • Duration Minimum- 2 years Maximum- 4 years

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time of Admission )
    62400/- 20400/-
    2 Installment
    ( Within 6 Months after Admission )
    - 18000/-
    3 Installment
    ( Within 12 Months after Admission )
    - 18000/-
    4 Installment
    ( Within 18 Months after Admission )
    - 18000/-
    Total Fees 62400/- 74400/-
    You Save 12000/- -

    Fees

    INDIAN STUDENT
    Milestone Lumpsum Installment
    1 Installment
    ( At time
    of Admission )
    62400/-
    20400/-
    2 Installment
    ( Within 6 Months
    after Admission )
    -
    18000/-
    3 Installment
    ( Within 12 Months
    after Admission )
    -
    18000/-
    4 Installment
    ( Within 18 Months
    after Admission )
    -
    18000/-
    Total Fees
    62400/-

    74400/-
    You Save
    12000/-
    -

    Looking for your next Promotion?

    We understand how important an MBA Degree is for your next promotion or salary hike. That is why, VOU offers exclusive Work Integrated MBA Programs with 22+ specializations that are easier to take, self-paced, supported with an excellent LMS and will ultimately give you that extra edge. For those looking for a quicker way to climb up the Corporate Ladder, we offer exclusive Career Counselling.