MBA - Marketing ManagementDuration: 2 Years |
Why Marketing Management?
MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.
Objective
- To provide intensive theoretical and practical knowledge of marketing management.
- To develop understanding the core managerial principles.
- To hone students critical thinking and analytical skills.
- To develop the analytical and decision-making skills required to meet and perform in a growing business environment.
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Progamme overview
Assessment
Accessing Course ware: MBA
Online Access to Learning Management System
Assessments:
Through LMS – 2 Assignments per subject
For MBA – Passing Criteria is 40%
Weightage –Internal- 30% and External – 70%
Curriculum
Semester 1
- Modern Business Organization and Management
- Global Business Environment & Economics
- Accounting & Financial Management
- HR & OB
- Business & Corporate Law
Semester 2
- Business Research Methodology
- Modern Marketing Management
- Information Technology for Business
- Production Operations & SCM
- Business Communication Skills
Semester 3
- Business Policies & Strategic Management
- Consumer Behaviour
- Entrepreneurship & Innovation Management
- Fundamentals Of Advertising
- Team Building And Leadership
Semester 4
- Business Ethics & Corporate Governance
- Fundamentals Of Global Business Management
- International Marketing Strategy
- Project Work
- Strategic Marketing Management
Eligiblity
- Minimum 50% marks in Graduation
- Duration Minimum- 2 years Maximum- 4 years
Fees
| INDIAN STUDENT | ||
|---|---|---|
| Milestone | Lumpsum | Installment |
| 1 Installment ( At time of Admission ) |
62400/- | 20400/- |
| 2 Installment ( Within 6 Months after Admission ) |
- | 18000/- |
| 3 Installment ( Within 12 Months after Admission ) |
- | 18000/- |
| 4 Installment ( Within 18 Months after Admission ) |
- | 18000/- |
| Total Fees | 62400/- | 74400/- |
| You Save | 12000/- | - |
Fees
| INDIAN STUDENT | ||
|---|---|---|
| Milestone | Lumpsum | Installment |
| 1 Installment ( At time of Admission ) |
62400/- | 20400/- |
| 2 Installment ( Within 6 Months after Admission ) |
- | 18000/- |
| 3 Installment ( Within 12 Months after Admission ) |
- | 18000/- |
| 4 Installment ( Within 18 Months after Admission ) |
- | 18000/- |
| Total Fees | 62400/- |
74400/- |
| You Save | 12000/- |
- |